ebove & beyond can help address your online marketing challenges
Email is one of the most effective marketing tools in driving online sales. It is imperative to integrate email marketing efforts with an overall customer strategy that interacts with a customer when, where and how each customer prefers.
Effectively managing a customer’s experience requires tailoring email content and timing to an individual’s needs, understanding when and why the customer buys, not just what they buy. In this way, email marketing campaigns act not only as sales tools, but as building blocks for long lasting relationships with greater customer satisfaction and increased profits.
In simple terms, affiliate marketing is a pay-for-performance program where online partners promote your products or services. When traffic referred by the affiliate results in a sale, the affiliate is paid a commission. Affiliate marketing is a powerful way to build qualified traffic to your site, grow online sales, and extend the reach of your brand.
A successful affiliate program is dependent upon recruiting, supporting, and retaining the best affiliates for your business. It's a unique relationship between affiliates and your brand and a well-managed affiliate program will enhance your overall marketing mix.
In order to maximize your online marketing efforts, it's important that your web site is engaging and well structured with a navigational flow that makes sense to your customer. Your site should flow from entry page to desired product or content to the checkout process in a manner that's quick, smooth and intuitive.
A site that's fully optimized should convert easily and, when it does, it's a wonderful counterpart to all of your online marketing channels. In order to make sure visitors have an optimal experience, it's imperative that web site usability is optimized, tested and tweaked as your business grows.