Jennifer Myers Ward
Jennifer brings over 15 years of online business and marketing experience working in a variety of industries such as Jewelry, Apparel, Eye Care, Electronics, Baby and Giftware. She has shown proven success through increasing site conversion rate up to 4 percentage points and growing online revenue up to 180% in only 6 months!
Prior to starting ebove & beyond, Jennifer was responsible for building Palm Beach Jewelry's (www.palmbeachjewelry.com) online business from the ground up. As head of e-commerce for over 2 years, the website grew at an amazing rate boasting strong traffic numbers and record sales.
Before her time at Palm Beach Jewelry, Jennifer served as a Co-op/Partnership Development Manager for Amazon.com’s UK division, www.amazon.co.uk. She headed up their strategic partnership program and brought in top accounts such as Virgin, BBC, Disney and Paramount Studios. With these top accounts, she exceeded the annual program goal by 50% in the first 5 months and grew the participating accounts by 180% in the first 6 months alone. As a result she was presented with the prestigious Amazonian Award in 2000.
Jennifer holds a Bachelor of Arts degree from The University of North Carolina at Chapel Hill in Journalism with a concentration in Advertising. She is also a Certified E-Commerce Consultant through The Institute of Certified E-Commerce Consultants, and is on the Board of Directors for CEP, Inc. located in Columbia, South Carolina. In addition, she is a member of The DMA (Direct Marketing Association), the AMA (American Marketing Association), and NAFE (National Association for Female Executives).
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