Search Engine Marketing refers to advertisements at search engines such as Google, Yahoo and MSN where an advertiser pays each time a potential customer clicks on their ad (PPC, or “pay-per-click”). With increased competition and rising click costs, managing paid search is becoming more and more complex. However, with proper planning and strategies in place, there are enormous opportunities for large revenue growth at a positive ROI.
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Why am I spending so much on paid search but not seeing a positive return? |
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What keywords should I focus on? |
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How do Google, Yahoo and MSN differ? Do the same strategies work for all engines? |
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How much should I bid for my target keywords? |
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Where is the best place to send people who click on my ads? |
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Should I advertise in the smaller PPC engines? |
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What elements of a paid search ad can be tested, and which should I focus on? |
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Help you develop a successful paid search program from the ground up, and help select tracking and reporting solutions that are the best fit for your business. |
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Analyze your current paid search program and recommend steps to improve performance and grow sales. |
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Set sales goals for your paid search program. |
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Develop an extensive keyword list that will drive increased revenue for your business. |
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Create titles and descriptions for your paid search ads that drive high click through rates and result in sales. |
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Develop testing strategies around ad copy, landing pages, and bids to maximize sales at your target ROI. |
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Recommend bid strategies that will give you the best possible return at your target ROI. |
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