US spending on Internet advertising set a record in the first quarter of 2006, reaching $3.9 billion, according to Price Waterhouse Cooper. Clearly, this is a very important part of your marketing mix. It is a continually growing revenue stream and can be used in a targeted environment based on specific information such as a search term or on localization through the use of demographic targets.
This portion of the industry is ever-emerging with new ways for advertisers to get to the most qualified customers, there are options such as Banners/ Buttons, Contextual Ads, Shopping Comparison Listings, Text Links, Sponsorships, Newsletter Inclusions and the list continues to grow.
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Understand which partners/ sites are available and which are the best options for your business |
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Decide what level of spend is necessary to reach your goals |
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Create a testing plan to ensure optimum online advertising revenue |
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Continually analyze & tweak your efforts in order to grow the program with positive ROI |
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Where should I be spending my online advertising dollars? |
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What sort of spend and ROI should I expect? |
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How can I ensure the best conversion from my new traffic? |
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How do I maximize the lifetime value of these new shoppers? |
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What promotions should I use to attract new prospects? |
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