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| Diane Burnett Senior Consultant Diane has over 7 years internet marketing experience where she has created and grown successful online marketing programs for various companies. She has worked with both large and small brands to grow revenue online, while integrating other business channels such as catalog, direct mail, and retail stores. Diane was responsible for growing the affiliate and search marketing channels at Hammacher Schlemmer (www.hammacher.com). Under her guidance, the paid search marketing program grew over 100% in total sales at a profitable ROI. Additionally, she was successful in launching a new affiliate marketing program where she focused on strategic partnerships with brand-enhancing affiliates. Finally, Diane played a key role in multi-channel marketing through her integration of email, search and affiliate marketing with the company’s catalog strategy. Prior to her work at Hammacher Schlemmer, Diane was Ecommerce Manager at Limogés Jewelry (www.limogesjewelry.com) where she was responsible for building the company’s web site and web marketing channels from the ground up. She has also had experience as a Sales Representative for the DeWalt Industrial Tool division of Black & Decker, Inc.Diane holds a Bachelor of Science in Business Administration with a concentration in Marketing and International Business, and a Minor in Spanish from Kansas State University. She lived in Buenos Aires, Argentina while studying at La Universidad de Belgrano. Additionally, Diane has spoken at key industry events such as eTail and the ACCM (formerly the Annual Catalog Conference). |
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